Icon of the past, symbol of the present, Rossignol, inspired by our roots and our exceptional historical heritage, has built the future every day. Another milestone in our brand's development is that we now have developed an authentically modern Mountain life style, with Hard and Soft goods for the winter and the summertime too.
Tomorrow, Rossignol will be entering into yet another new stage in its brand development, evolving from a snowsport-specific brand, to a Mountain Lifestyle Brand. Rossignol’s new phase includes product design and development for all year-round mountain sports and culture, and the lifestyle that goes along with this. A new Rossignol, with more lifestyle focus than ever before, strongly supports Rossignol’s branding as a Pure Mountain Company. This is a strong and universal message, which expresses a clear ambition: to become the brand for everyone who shares Rossignol’s passion for the mountain lifestyle.
In short, we aim to be known as the most progressive and authentic mountain brand on the market.