Pinko is founded in the late 80s by Pietro Negra. From its start Pinko was a trendy brand, made up of extremely glamorous garments that are nice to wear. Thanks to a high quality, fashionable product and a flexible, efficacious distribution network, in just a few years Pinko created a glamorous, dynamic image for itself, the result of the sensitivity of a team hip to market signals and able to foresee changes in tastes and lifestyles. In the past year, 30 monobrand Pinko stores have opened.
Pinko invests a lot in strong corporate campaigns, using sophisticated women to present their collection eg. Naomi Campbell, Elle MacPherson and Mariah Carey.