The OOF logo, created in 2016, is inspired by a Edward Ruscha’s painting exhibited at the MoMA museum in New York. The strong geometry and the intense colors of the work create and identify the DNA OOF. The circular shape of the red "O" in the logo, in contrast to the linearity of the letter "F" in white, carry us to a world characterized by two universes: the masculine and the feminine. In these spaces, shapes, volumes and colors play in synergy, creating a unique style with a modern and refined but at the same time funny taste. This is how OOF was born, a project of only coats and accessories for the male and female world. In the collections, great classics are reinterpreted creating new silhouettes and materials in contrast with each other are mixed with nuances and sophisticated patterns. For those who want to choose who to be and how to be.