Founded in Oslo, Norway in 2016, MAUD is a womenswear brand inspired by strong and iconic women. The higher vision is to create a brand of apparel that stands out in the crowd and which is of good quality. Each collection MAUD launches will be inspired by an iconic woman. Through her, new combinations of traditional and untraditional materials, and silhouettes of past and present, are created. the style is commercial and wearable, but many of the pieces have detailing that makes them feel special.