During the 90's, after a long period of collaborations with the best names in fashion and Italian couture, Ermanno Scervino decided to launch his own label. He'd seen everything, learnt everything, rubbed shoulders with the stars and the glamorous night owls in Studio 54 and had fun with the whole of New York in the 80s. One day, he decided he wanted to dress the world's most beautiful women. All the best boutiques wanted to sell this new designer who captured the spirit of the times; offering iconoclastic, free-spirited and innovative luxury, with no danger of unexpected combinations of fabrics and cuts. The technique he applied to sportswear was an immediate success. The Ermanno Scervino style was launched.