Dondup is an Italian fashion house that strongly believes in experimentation: born and launched from that jeans Music with the perfect fit, it went well beyond until becoming the cult brand of the moment, thanks to a great attention to detail, the quality of materials, the search for exclusive fabrics, the union between hi-tech and made-in-Italy, the know-how of real artisans. Luxury? Yes, but affordable, because it’s not only about products here, it’s about lifestyle. Haute couture? Also, but if paired with good taste, the conscious choice of those who purchase a garment not (only) because it’s fashionable, but because it has a meaning. This is the picture of the Dondup’s world, a universe with a strong identity in which freedom of expression, the curious sensibility towards other cultures and the research into the past and into the future find their place.